Single Codebase: Cross-platform apps are built using a single codebase written in a programming language like JavaScript, Dart, or C#. This codebase can be used to create versions of the app for multiple platforms.

Code Reusability: The primary benefit of cross-platform development is code reusability. Developers can write the app’s logic and functionality once and deploy it on different platforms, eliminating the need to create separate native apps.

Frameworks and Tools: Cross-platform development is facilitated by various frameworks and tools that provide libraries and APIs for creating cross-compatible apps. Examples include React Native, Flutter, Xamarin, and Apache Cordova.

Native-like Experience: Cross-platform apps aim to provide a native-like user experience by rendering user interfaces that mimic the look and feel of native apps. Users should not notice significant differences between a cross-platform app and a native one.

Access to Device Features: Cross-platform frameworks offer ways to access platform-specific features and device capabilities using plugins or native modules. This allows developers to integrate functionalities like camera access, geolocation, and sensors.

Cost Efficiency: Cross-platform development is often more cost-effective than building separate native apps for each platform. It reduces development time and resource requirements, making it attractive to businesses and startups with limited budgets.

Time Savings: Cross-platform development can accelerate the development process. Changes and updates made to the codebase can be deployed simultaneously across different platforms, reducing time to market.

Community and Ecosystem: Popular cross-platform frameworks have active developer communities and ecosystems that provide support, libraries, and pre-built components, streamlining development efforts.

Platform Compatibility: Cross-platform apps can be deployed on multiple app stores, such as the Apple App Store and Google Play Store, allowing for broad distribution to a wider audience.

Challenges: Cross-platform development is not without challenges. Achieving a truly native-level performance and user experience can be complex. Developers must also account for platform-specific differences and limitations.

Performance Optimization: Performance is crucial for user satisfaction. Developers must optimize their apps to run efficiently on various devices and operating systems.

User Interface Customization: While cross-platform apps aim for a consistent look, some customization may be needed to adhere to each platform’s design guidelines and user expectations.